Little Mix have collaborated with Simple Skincare and anti-bullying charity Ditch the Label to raise awareness of online bullying in a new campaign, Choose Kindness.

Through the campaign, the Bounce Back hitmakers have also co-created an online support hub, and commented 'For us as a girl band, it’s so important that we support one another. We want to stand together and show our fans that you’ll go a lot further in life if you support each other #ChooseKindness'.